Samsung: LeBron’s Day – Video – Creativity Online

Even if you are not exactly the biggest fan of LeBron James, you might end up being, after seeing this video for Samsung starring the basketball player. Created by 72andSunny, the YouTube spot imitates a day in the life for James. It was launched during the NBA season opener between the Miami Heat and Boston Celtics earlier this week, and shows the player preparing for the big game, with his Samsung device in hand, of course.

via Samsung: LeBron's Day – Video – Creativity Online.